If you follow all of these steps, it is likely that you won’t need to gain user consent for your use of analytics.ĭisable Cookies – This is the same process as mentioned in the section above. The following steps offer a comprehensive process for minimising the collection of personal data within Matomo. How to configure Matomo for consentless privacy Therefore, if you truly want a consentless approach, there are several more steps that we recommend to remove all potential personal data collection from Matomo for full compliance in the section below. In these cases, you will still need to gain user consent for analytics under the laws of many countries. If users log in to your site or if you collect form event data in your analytics, it is still possible that you are collecting personal data in other ways. While this is a positive privacy preserving step, cookies are only one tracking method. There are a few other metrics that rely on unique visitor data, so you can generally expect inaccuracy for the following reports when using this enhanced privacy mode: As it will not be possible to tell users apart from each other in the same way, you will only be able to tell how many visits your site gets, not how many people make those visits. The most important is a reduced accuracy of unique visitor counts. There are a few downsides which you should consider first. A user cannot be tracked across days within the same website (no user profiles can be generated when cookies are disabled)Ĭonsentless tracking configuration considerations.Visitors aren’t tracked across websites (compared to GA which does track visitors across many websites).The data is not used for any other purpose than analytics (compared to GA which uses it for other purposes and therefore always requires consent).Mention Matomo in your Privacy Policy (see below).Learn more about how disabling cookies impacts data accuracy. ![]() (alternatively, if you are not planning to ask for cookie consent in the future, you can also disable all analytics cookies for all visitors). Enable cookie-less tracking: how do I track a visitor without cookies when they have not given consent for tracking cookies?.You can avoid the requirement for cookie banners by following the steps below: How to avoid cookie consent banner requirements Note: this applies if you use Matomo 3.13.6 or newer. You provide accurate information about your data collection in a privacy policy.The data is not shared or connected with data from other websites.The collected data is only used for analysis and no other purpose.The collected analytics data contains no personal data.This means you can safely use Matomo without a consent mechanism as long as: In addition to minimising the collection of personal data, Matomo automatically takes privacy-preserving steps, such as updating user fingerprints daily so user profiles cannot be built over time. However, with the right configuration, it is possible to use Matomo in a way that does not collect any personal data and is therefore exempt from many countries’ privacy regulations and user consent requirements. How to configure Matomo for consentless privacyĪs part of privacy legislation worldwide including GDPR, CCPA, PECR, and ePrivacy, it is often required to display a cookie banner informing users about cookies, or consent must be obtained before tracking visitors’ data.Consentless tracking configuration considerations. ![]() ![]()
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